Welcome to HSC B.S Marketing Department!
You are going to compete with other potential applicants for the position of Director of Marketing department in HSC B.S. This website will equip you with required knowledge and skills and provide assessment task to check if you are qualified for this position.
Assessment task:
Task 1.
You are required to conduct a comparative online case study of Innocent Drinks and Boost Juice and complete the features of Innocent Drinks, features of Boost Juice and worksheet for Comparison with the latest data and information provided in CASE STUDY.
Task 2.
With reference to the marketing strategies for Innocent drinks and Boost Juice, write your responses for the following questions and submit them to [email protected].
(a) Assess why a mix of promotional strategies strategies is important in the marketing of goods.
(b) Which business (Innocent Drinks or Boost Juice) has the best prospects in the juice and smoothies market? Evaluate and justify your choice.
(c) What marketing strategies can you recommend for the company that does not have the best prospects to compete in the Australian market?
(d) What marketing strategies can you recommend for the company that does not have the best prospects to compete in the global market?
Note: for more details of the assessment task please refer to CASE STUDY.
Navigation of the website
1.The"CONTENT" tab provides the explanation of the key concepts and related examples for marketing strategies. Exercises worksheets for the key concepts are available for downloading.
2.The "CASE STUDY" tab contains the instruction and resources for online comparative case study.
3.The "KEY TERMS" tab provides definition of business terminology for marketing strategies.
4.The "DISQUS" tab provides a platform for students to discuss any issues related to study and exchange files.
Tips: Work collaboratively with your buddies to tackle the assessment task by posting your questions, comments and thoughts in DISQUS!
Terms and conditions
By using this website, you agree to complete the assigned task and write a self-reflection on what you have learnt from the website and post it in DISQUS at the end of the online learning session.
Assessment task:
Task 1.
You are required to conduct a comparative online case study of Innocent Drinks and Boost Juice and complete the features of Innocent Drinks, features of Boost Juice and worksheet for Comparison with the latest data and information provided in CASE STUDY.
Task 2.
With reference to the marketing strategies for Innocent drinks and Boost Juice, write your responses for the following questions and submit them to [email protected].
(a) Assess why a mix of promotional strategies strategies is important in the marketing of goods.
(b) Which business (Innocent Drinks or Boost Juice) has the best prospects in the juice and smoothies market? Evaluate and justify your choice.
(c) What marketing strategies can you recommend for the company that does not have the best prospects to compete in the Australian market?
(d) What marketing strategies can you recommend for the company that does not have the best prospects to compete in the global market?
Note: for more details of the assessment task please refer to CASE STUDY.
Navigation of the website
1.The"CONTENT" tab provides the explanation of the key concepts and related examples for marketing strategies. Exercises worksheets for the key concepts are available for downloading.
2.The "CASE STUDY" tab contains the instruction and resources for online comparative case study.
3.The "KEY TERMS" tab provides definition of business terminology for marketing strategies.
4.The "DISQUS" tab provides a platform for students to discuss any issues related to study and exchange files.
Tips: Work collaboratively with your buddies to tackle the assessment task by posting your questions, comments and thoughts in DISQUS!
Terms and conditions
By using this website, you agree to complete the assigned task and write a self-reflection on what you have learnt from the website and post it in DISQUS at the end of the online learning session.
LET'S START!